OpenAI’s advertising platform ChatGPT Ads has reached an annual revenue run rate of $1 billion in less than 200 days.
ChatGPT Ads has seen rapid growth since its launch earlier this year, with a sharp increase in the number of advertisers and global expansion. In February 2026, the advertisements made their debut in the US, and they are now also appearing in our country. Alongside consumer subscriptions and enterprise offerings, the advertising platform constitutes a major source of income for OpenAI. In August, the company achieved more than one billion active users on ChatGPT.
ChatGPT Ads
ChatGPT Ads utilizes the context of conversations to display relevant advertisements. Depending on settings and the country, the system can also leverage broader user information to personalize ads. This is intended to increase relevance without compromising user privacy. Advertisers do not gain access to private conversations, while users themselves determine how their advertising experience is personalized.
Access for more advertisers
The introduction of Ads Manager made it possible for small and medium-sized businesses to advertise directly via ChatGPT. ChatGPT Ads are now available in more than 40 countries, with the share of international advertisers increasing rapidly.
New features such as advanced targeting, custom audiences, and product feeds ensure that advertisers can better align their campaigns with relevant target groups. Recent campaigns show strong growth: for example, one e-commerce company achieved a tripled return on ad spend in less than a month.
The advertisements have been appearing in 31 European markets, including Belgium, since late August. Users with a free or Go subscription will see ads. Customers with a Plus, Pro, or Enterprise subscription remain exempt.