Privacy Policy

ForLink BV, publisher of ITdaily, collects and processes personal data to offer our readers (visitors) the best possible experience on the website, and to offer additional services, for which certain data are necessary. Through this privacy statement, we inform our readers about this as transparently as possible. We also try to explain through examples how we work and what we have done to minimize the collection of personal data in some cases.

Glossary:

Personal data: this is data directly or indirectly related to you. For our ContentReveal platform, this will include your name, email, phone number, job title, company, company size, industry, and IP address, while for other systems it will usually be hashes that cannot be traced back to you personally, but can be traced back to your browser session.

Processing: as soon as something happens to personal data, whether it is collection, storage, use or even deletion, it is processing personal data.

Relationships: these are all organizations that purchase, have purchased or will purchase paid and unpaid services from us. They may also include organizations that have contacted us via email, phone or other contact platform and shared data with us in the process.

Suppliers: these are all organizations that provide us with a service that we deem necessary to provide a good website and experience.

From whom do we process personal data?

When you subscribe to one of our newsletters, or personal feed, we will need to process personal data to deliver this as well. Personal data is also processed when you participate in a promotion, attend an event or contact us. Finally, we sometimes do large lead generation campaigns where we also use partners who generate leads for us, in which case we end up processing that data as well.

What data do we process?

  1. What personal data we process depends on the service or service being used. For example, to subscribe to a newsletter, only an email address is sufficient. We currently do this through a self-designed platform called ContentReveal, to which the personal feed and lead generation through white papers is also linked. More services may be added in the future. For those additional services, however, we need more information.
  2. To download a white paper, we require more personal data. Then in addition to the e-mail address, we also process the name, company name, company size, sector, position and phone number. In fact, this data is shared with the company that provided the whitepaper to ITdaily. To keep this process as transparent as possible, with every whitepaper we let you give your permission again to share your data with the company providing the whitepaper. So we will never share your data unsolicited or unexpectedly. We treat that permission as a one-time consent. That way, as a reader, you keep maximum control over your personal data, but you can still take advantage of informative whitepapers.
  3. To use the personal feed, we also need more personal data. In addition to your email address, we build a reader profile of you. This may sound exciting, but in practice it is nothing more than keeping track of which articles you have read on ITdaily and when you last visited the website. Based on that data, an algorithm determines what your personal feed will look like. The goal of the algorithm is to show more articles in your personal feed that are relevant to you. Should you feel the algorithm is out of whack, you can also steer your personal preferences yourself. Please note that the algorithm is never 100 percent conclusive, we believe that you can offer more equivalent articles based on reader behavior, but you should never exclude content completely.
  4. If we provide a (commercial) cooperation or service to another organization. Of course, we will also have to collect personal data. Of the organization, but also of the contact persons. That data is needed to bring a cooperation to a successful conclusion, but also to provide a commercial service. In addition, we are obliged to share that data to a certain extent with other organizations, for example, the Tax Office. Or with our bookkeeper and accounting package to be able to send an invoice, for example.

Why do we process personal data?

We process personal data for a variety of reasons. As mentioned earlier, we do this to provide a better experience for our visitors and readers. This includes, for example, offering a newsletter, but also the possibility to download white papers. Or showing vacancies, to which you can apply. Here too we have to process data, otherwise your application will not go through. We also process data for marketing activities. Mapping a reader profile and being able to present general statistics about it helps ITdaily to provide better commercial services as well. Finally, we process data for tax purposes, because we are required to do so.

How long do we keep data?

We keep data for as long as is strictly necessary. If there is a commercial collaboration, we are required by Belgian law to keep our records for 7 years. If it is purely data from readers who are subscribed to our platform, for example, it depends on how long the reader remains subscribed. Readers can have all their data deleted at any time through our platform. We have developed a self-service portal for this purpose. If the reader orders this, all data will be deleted within 48 hours.

Every email we send out on ITdaily includes a link to this self-service portal. Readers can thus easily have their data deleted from our platform at any time.

Careful handling of data

In today’s world of innovative technology and transformation, many companies are quickly working with dozens of services tied together to provide the best possible experience. This is a trend that can pose a danger if privacy is not properly considered. We are aware of this and have identified this early on to ensure that we know exactly what data resides where and which data is viewable by vendors and which is not.

We have chosen to limit this as much as possible. Right now we only have one supplier for our subscriber data, for example. That is the party that takes care of sending the mailings for us. That is something we like to outsource, because other parties are simply much better at it. Data that we process when sending is our property and cannot be used by our supplier.

We have stored the data we process ourselves on Combell’s European servers.

When do third parties receive personal data?

In the spirit of transparency, it is good to take a moment to consider when we provide personal data to third parties. The most obvious in this case is the tax authorities. If we enter into an agreement with a company that is paid for, that data will be shared with the tax authorities. This includes our accountant who assists us with our bookkeeping.

In addition, we share personal data of our readers with third parties if explicit permission is given. We have chosen to do this as transparent and limited as possible. This means that you have to give permission one at a time. If you want to download a white paper, you have to manually check that you give permission to share your data with the provider. If you want to download a white paper again the next time (from the same provider), you have to consent again. So your consent is specific to that one time, your consent is not valid indefinitely.

If we develop other products in the future that require sharing personal data, we will always take the same approach. You will always have to give consent over and over again. That way we can give you, the reader, the most control.

Finally, we will hand over personal data to investigative authorities within the European Union, according to the letter of the law. By this we mean that if we do not have to share, we will not do so lightly, our preference is always to request or order from a Belgian judge.

External trackers on our websites

On ITdaily, we also use external trackers that work independently and must also comply with European legislation. However, we try to limit this as much as possible and set limits where possible.

A good example of this is Google Analytics. This has pretty much become the industry standard for measuring how many visitors you have on your Web site. However, we did limit this service in some cases. We also use a private Google Ads server (DoubleClick for Publishers), this is an ad server that only serves the banners on ForLink BV’s websites. This can be linked to all kinds of external ad servers, but we don’t do that. Banners from customers with trackers are also no longer accepted, we only serve standard images.

However, it is good to be aware of what trackers are running on a website and what cookies are being set. Therefore, the following is an overview of all cookies.

Overview of all cookies

CookieTypeDurationDescription
__cfduidthird partyVery shortThis cookie is used by our own email system to track users on the website.
_gapersistent2 yearsThis is a basic cookie from Google Analytics, to identify users on our website. We use a limited version of Google Analytics by default before cookies are accepted. This has data anonymized and marketing features disabled.
_hole_*session1 minuteGoogle Analytics uses this cookie. This cookie does not allow us to identify personal information. It does allow us to better understand where our visitors come from, such as which country and city.
_gidpersistent1 dayThis is a basic cookie from Google Analytics, to identify users on our website. We use a limited version of Google Analytics by default before cookies are accepted. This has data anonymized and marketing features disabled.
bcookiethird party2 yearsThis cookie is used by LinkedIn Insight to track which profiles visit ITdaily. LinkedIn Insight provides us with an overview of companies, industries and job titles that visit our website. We cannot identify individual visitors based on these statistics.
bscookiepersistent2 yearsThis cookie is used by LinkedIn Insight to track which profiles visit ITdaily. LinkedIn Insight provides us with an overview of companies, industries and job titles that visit our website. We cannot identify individual visitors based on these statistics.
cli_user_preferencepersistent1 yearThis cookie ensures that our cookie notification works properly. Your preferences are stored in a cookie so that we know about them the next time you visit.
cmp*third party30 daysThis cookie is used by our own email system to track users on the website.
cookielawinfo*persistent1 yearThis cookie ensures that our cookie notification works properly. Your preferences are stored in a cookie so that we know about them the next time you visit.
crp_lastvisitthird party1 yearWe offer a personalized feed on ITdaily and this is one of the cookies required for it to work properly. We keep track of when you last visited the website so we can take that into account when compiling your personalized feed.
crp_visitthird party1 yearWe offer a personalized feed on ITdaily and this is one of the cookies required for it to work properly. We keep track of when you last visited the website so we can take that into account when compiling your personalized feed.
crphthird party1 yearThis cookie is used by the contentreveal platform, this is used by ITdaily for sending and building the newsletter and personalization services.
darkmodepersistent1 yearThis cookie stores whether you want to enable the darkmode or the normal version.
hidecountrypersistent1 yearThis cookie is needed to hide the country notification. The country notification is shown when you visit the website from a country, so we also offer a specific ITdaily edition. You can hide that notification with this cookie.
longthird partyVery shortThis cookie is used by LinkedIn Insight to track which profiles visit ITdaily. LinkedIn Insight provides us with an overview of companies, industries and job titles that visit our website. We cannot identify individual visitors based on these statistics.
lidcthird party1 dayThis cookie is used by LinkedIn Insight to track which profiles visit ITdaily. LinkedIn Insight provides us with an overview of companies, industries and job titles that visit our website. We cannot identify individual visitors based on these statistics.
PHPSESSIDsession1 dayThis cookie comes forward from standard PHP applications. The cookie is used to store and identiicate a user session. It is a session cookie that is immediately deleted when the browser is closed.
prism_*third party30 daysThis cookie is used by our own email system to track users on the website.
UserMatchHistorythird party30 daysThis cookie is used by LinkedIn Insight to track which profiles visit ITdaily. LinkedIn Insight provides us with an overview of companies, industries and job titles that visit our website. We cannot identify individual visitors based on these statistics.
viewed_cookie_policypersistent1 yearThis cookie ensures that our cookie notification works properly. Your preferences are stored in a cookie so that we know about them the next time you visit.
wordpress_*session30 daysWordPress uses several cookies to make the website function properly, for example, to allow the editorial team to log in.
wp-*session30 daysWordPress uses several cookies to make the website function properly, for example, to allow the editorial team to log in.

What are your rights to your personal data?

Although we may process your personal data, it is still your data. So you can request them from us. We can make them transparent. You can also have data modified so that it is current and correct. Finally, you can also have them deleted. On ITdaily, we have chosen a self-service portal where you can manage your data yourself and delete it if necessary. Click here to access it.

I have a question

If you have any questions about our privacy agreement, please visit info@itdaily.be.

Changes to the privacy statement

ForLink BV has the right to change the privacy statement at any time. For example, the table with cookies is already dynamic by default, if there are new cookies they will be added automatically. Furthermore, we will update this document when new data is processed, or processed in a different way.