OpenAI has more than one billion active users and two million companies on its AI platform. Prices for the latest models are falling.
OpenAI reports that its models now reach more than one billion active users and more than two million companies. The company links this growth to a strategy where cheaper and more efficient AI models should lead to broader adoption. With this, OpenAI achieves the target it set for itself in 2024.
OpenAI frames the figures within what the company calls its approach of “abundant intelligence.” According to OpenAI, a falling cost price per unit of intelligence leads to more applications, which in turn generates extra revenue and insight into demand to further invest in research and infrastructure.
Growing use within companies
OpenAI states that six months after their first sign-up, users send about fifty percent more messages per day. Moreover, they use ChatGPT for about twice as many types of tasks as at the start. According to the company, this indicates an increasing trust in the technology as users work with it longer.
Within organizations, OpenAI sees a similar pattern. A company often starts with one team or one specific workflow. As quality and cost improve, usage spreads across multiple departments until AI becomes a permanent part of business operations.
Codex and agents
OpenAI also reports that AI agents via the coding tool Codex now account for 99.8 percent of weekly output tokens within the company itself. OpenAI’s finance department is among the teams that have made such AI agents a central part of their operations.
Side note
OpenAI has long maintained that the popularity of AI will ensure exponential growth, both in terms of users and revenue. This is essential for the heavily loss-making company, which nevertheless wants to be valued on the stock market at more than a trillion dollars. The figures show that users are indeed embracing OpenAI’s tools on a large scale. On the other hand, alternative models, including open LLMs from Chinese companies, are also gaining importance. Especially among organizations rolling out a more advanced AI strategy, the dependence on a single LLM provider is decreasing.
Price drop
OpenAI is consequently also competing on price. The company announces that the use of GPT-5.6 Luna will become 80 percent cheaper, and the use of Terra will drop 20 percent in price. According to OpenAI, this is possible due to increased efficiency. It will also promote the use of OpenAI LLMs, although it is not good for margins. Whether the rising use of OpenAI models is a sign of a structural path toward massive profits remains to be seen.