Apple has reached a value of 5 trillion dollars on the stock market. They owe that to the revamped Siri.
Apple reached a market value of 5 trillion dollars on Tuesday. This makes it only the second publicly traded company ever, after Nvidia, to hit this milestone. The strong price increase was mainly driven by continued strong iPhone sales. Apple’s stock is trading about 24 percent higher this year and has gained nearly 60 percent over the past twelve months.
AI lag seems to bother investors less
Apple has faced regular criticism in recent years for allegedly lagging behind in the AI race. Although the company introduced Apple Intelligence in 2024, the development of various features was delayed. In particular, the revamped version of voice assistant Siri took longer than planned.
That delay led to internal shifts within management. Apple eventually closed an agreement with Google to integrate Gemini into Siri. According to current planning, the revamped Siri will appear as a beta later this year, along with the first foldable iPhone and the new iPhone 18 series.
Less spectacular growth than AI rivals
Since the launch of ChatGPT in late 2022, AI-related technology companies have continued to dominate the stock market. During that period, Nvidia rose by over 1,100 percent, while Meta and Google also performed much stronger than Apple.
Apple saw its stock rise by about 130 percent during the same period. That is less spectacular, but the company also remained largely spared from the sharp price drops that some AI players were later confronted with. For example, Microsoft has lost a significant portion of its market value since its record high in late 2025 due to doubts about the profitability of high AI investments.
AI also drives up costs
Apple is less dependent on AI revenue than some competitors, but the company does suffer indirectly from the consequences of the AI boom. Global demand for memory and storage chips for AI infrastructure has led to shortages and higher component prices. As a result, Apple has already increased the prices of several Mac and iPad models. Analysts do not rule out that the next generation of iPhones will also become more expensive.
The stock market milestone also comes at an important moment for Apple. On September 1, CEO Tim Cook will pass the leadership of the company to John Ternus. This puts Apple at the threshold of one of the largest leadership changes in its recent history.