SAS launches synthetic data generator in Microsoft Marketplace

SAS

SAS Data Maker is now available in the Microsoft Marketplace. The tool generates synthetic data that mimics real datasets without revealing sensitive information.

SAS is making SAS Data Maker available through the Microsoft Marketplace. The synthetic data generator creates synthetic data that replicates the statistical, relational, and temporal properties of real data without compromising sensitive information. This allows organizations to train and test new AI models without legal or ethical concerns about privacy.

SAS Data Maker combines algorithms for data generation and data augmentation in a single tool. The software supports the processing of time series, multiple tables, and uses techniques such as differential privacy. Users can generate synthetic data via a graphical interface, without having to program.

The solution also offers tools for data quality control. Users can visually compare synthetic data with original datasets. Thanks to integration options with existing workflows, companies can easily switch without major technical adjustments.

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SAS strengthens AI portfolio with acquisition of synthetic data software from Hazy

Acquisition of Hazy

The technology behind SAS Data Maker comes partly from Hazy. This is a company that specializes in synthetic data and that SAS acquired in 2024. This integration makes it possible to replace sensitive datasets with synthetic variants that exhibit similar behavior, without the risk of data leaks.

In addition to SAS Data Maker, SAS also offers Viya Workbench in the Microsoft Marketplace. This is a cloud-based coding environment that supports developers and data scientists in building models with SAS, R, or Python.

SAS plans to make SAS Data Maker available later via other cloud platforms and to integrate it into SAS Viya, the company’s broader AI and data analysis platform.