Adobe introduces AI Collaborators in Workfront to make the work of AI agents visible, controllable, and repeatable within (marketing) teams.
Adobe launches AI Collaborators in Workfront. This allows AI agents, both from Adobe and third parties, to be deployed as teammates within (existing) workflows. Agents receive all the necessary information to perform tasks and then deliver the result, after which an employee can review it.
By integrating agents into controlled workflows, the work of AI becomes visible. This allows users to apply AI-driven automation while simultaneously maintaining control.
Controlled collaboration
An AI Collaborator functions as a user with specific rights in Workfront. It automatically extracts the relevant context from projects, sets the agent to work, and sends the result back for review. This provides teams with a structured way to assign work to AI.
Tasks can be assigned to any AI agent the team has built. Workfront provides the necessary context, such as task descriptions, campaign briefs, and brand guidelines, so the agent can generate a high-quality response without users having to write complex prompts. The output appears directly with the task and can always be reviewed before publication, with built-in approval steps.
Workfront supports connections with agents on platforms such as Microsoft Copilot Studio, Claude managed agents, and Writer. More connections can be made via public APIs, allowing specialized agents to collaborate within any workflow and seamlessly transfer their output.