Adobe launches a Firefly update and rolls out its AI agent to Premiere, Photoshop, Illustrator, InDesign, and Frame.io.
Adobe announces the latest update to Firefly and the introduction of AI Assistant across multiple Creative Cloud applications. The Creative AI agent streamlines repetitive tasks so professionals can focus on their creative vision. “Every ‘Creative’ now has an agent that can help them run every app and every platform they work on, so they can set the vision, apply their taste, and make the decisions that only they can,” according to Adobe.
New features in Firefly and AI Assistant
Firefly now offers a unified platform from idea to production, with new tools such as automatic brand kit creation, rapid product video editing, storyboard assembly, and video generation based on those storyboards. Users can set their style and preferences, after which the AI assistant delivers custom assets and designs and learns from feedback.
The AI Assistant within Firefly combines creative tools into a single conversational interface. Creators can describe their desired end result, after which the assistant executes workflows and invites colleagues for feedback directly within the tool.
Integrations
Adobe is bringing its AI Assistant to public beta versions of Premiere, Photoshop, Illustrator, InDesign, and Frame.io. In each app, the AI agent supports specific tasks, such as organizing assets, performing edits, and checking documents for errors. In After Effects, the feature is available as a private beta. Furthermore, Adobe’s tools are being integrated into platforms such as ChatGPT, Claude, Copilot, Gemini, and Slack.
The latest Firefly features and AI Assistant are available immediately in the Firefly web app and public beta versions of the aforementioned Creative Cloud apps.