Generative AI affects women more strongly than men in the workplace

Generative AI affects women more strongly than men in the workplace

Generative AI has a greater impact on women than on men in professional contexts. This difference is largely due to the jobs in which women are more often represented and their greater concerns about the technology.

According to research by Cognizant and Oxford Economics, generative AI will affect most jobs in the next decade. In fact, the impact on half of jobs is expected to be significant. Office jobs such as administration, HR, customer service and marketing – in which women are often in the majority – are especially at greater risk. These occupations involve many repetitive tasks that are susceptible to automation by AI tools.

Interestingly, women are more concerned about the impact of AI on their work than men. Whereas 41 percent of women fear negative impacts, the percentage among men is 35 percent. This difference in perception may indicate the need for companies to adopt gender-specific approaches when implementing AI.

Training and diversity as key

To reduce gender inequality caused by AI, organizations must be proactive. Providing training and retraining is essential to help employees understand and use AI effectively. It is important that employees learn to see the benefits of AI, which increases confidence in the technology.

In addition, human skills such as empathy and creativity play a crucial role in the new work context. These qualities, which AI cannot replicate, are important for building strong customer relationships and a flexible work culture.

Inclusion at the board level can also help reduce structural inequalities. By involving more women in decisions about AI, technologies become more inclusive and reliable.

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Generative AI affects women more strongly than men in the workplace

Win-win for businesses and employees

Generative AI provides opportunities for organizations to automate repetitive tasks, which increases job satisfaction and reduces costs. Companies can use the resulting gains to support employee development. At the same time, it is important to involve all employees, regardless of background, in AI strategies.

A diverse approach in implementing AI not only helps companies make technology more equitable, but also reinforces the perception that AI developments benefit everyone. This promotes both business goals and inclusiveness.