The web app Adobe Content Authenticity allows content creators to easily add credentials to their work for free.
Adobe is launching a new free web app that allows creators of videos, photos or audio to shield their work from unauthorized use. With the Adobe Content Authenticity web app, creators can easily add Content Credentials to their works, providing them with proper attribution. In addition, creators can opt out of generative AI models, at least if the AI developers support it.
Protecting content
Adobe’s new web app, Content Authenticity, is available for free and helps creators protect their content. By adding Content Credentials to their works, creators receive attribution for their work. In its blog, Adobe describes Content Credentials as “a ‘nutrition label’ for digital content that serve as secure metadata that anyone can attach to their work to share information about themselves and provide context about how their content was created and edited.”
The Content Credentials are supported by popular Adobe Creative Cloud apps, including Photoshop, Lightroom and Firefly. Creators can specify through the new web app whether their work may be used to train generative AI models. This responds to growing concerns within the creative community about the unauthorized use of content. Adobe stresses in its announcement that Firefly is trained only on permissioned content, not client content.
With this, Adobe aims to help protect creative works from misuse and misrepresentation, and strives for greater transparency in the digital world.