Samsung claims its latest foldable phones made more customers switch to the brand last year than classic high-end devices.
Samsung’s latest foldable phones are catching on. According to the Korean smartphone maker, more people came to Samsung from another brand for the Galaxy Z Fold 3 and the Galaxy Z Flip 3 than for the classic flagship phones from the S and Note series. The smaller Galaxy Z Flip 3 in particular stands out. In an extensive analysis, we noted that the idea behind the Flip 3 is very tempting, but Samsung’s implementation currently leaves much to be desired and is not yet worth the investment.
Growing popularity
The latest independent figures regarding the foldable phone market come from Counterpoint and date from August 2021. These show that about 9 million devices crossed the counter last year, 88 percent of which came from Samsung. Samsung notes that barely one month after the launch of the Galaxy Z Fold 3 and Galaxy Z Flip 3, sales of both devices already exceeded the total sales of their predecessors a year earlier.
Foldable smartphones are useful for several reasons. Devices like the Flip 3 make classic smartphones more pocket-friendly, while the Fold philosophy ensures that you always have a tablet with you. Things are still in their infancy, though Oppo recently showed a competitor to the Fold 3 that seems to do away with most of the problems facing Samsung for now.