With Haiu, Brightfox launches a new company that helps businesses implement and adopt AI agents in Salesforce.
Belgian Salesforce specialist Brightfox is launching a new subsidiary: Haiu. This new company assists organizations with the adoption of AI agents within Salesforce, aiming to automate customer processes in sales, service, marketing, and e-commerce while reducing administrative burden.
Brightfox has 85 consultants and is one of the larger Salesforce integrators in Belgium. The company is part of The Cronos Group, and more specifically Spire, the Cronos business cluster focusing on Salesforce. Spire is the largest Salesforce ecosystem in Europe, allowing Haiu to rely on an extensive network within that group.
No AI for AI’s sake
Haiu aims to differentiate itself by not merely implementing technology, but primarily focusing on measurable business impact and adoption on the work floor. According to Haiu, many companies start with AI without knowing specifically which problems they want to solve with it.
The company employs a three-step approach: business analysis, implementation, and adoption. This is not entirely new; it is rather surprising that the AI hype today is so strong that such basic principles are presented as a competitive advantage. This does not mean Haiu is missing the mark: the urge to roll out AI just for the sake of having AI is indeed strong, and organizations benefit from a partner that combines AI knowledge with a pragmatic approach that starts from a concrete business problem.
Adoption and cost
Adoption also remains a sensitive issue, even when a new solution is effectively relevant. To this end, Haiu teaches employees how to collaborate with new AI agents, either via Agentforce, Salesforce’s own agent suite, or via third-party solutions.
Thanks to Route33.ai, a tool from Cronos, Haiu also gains insight into the token consumption of its AI agents. This allows the company to deploy the most suitable model for each application, with more control over costs, responsible AI use, and data sovereignty.
The company also develops dashboards to monitor time savings, user adoption, and return on investment. This makes the potential added value of AI visible and the return on investment measurable.
In practice
One of Haiu’s first clients has sales representatives record a voice message after every commercial visit. Agentforce then automatically processes that information and populates the relevant fields in Salesforce. This reportedly results in a time saving of 2.5 hours per week per employee, without the need to manually enter data into forms.
With Haiu, Brightfox aims to build a bridge between technology and the people who have to work with it daily. By combining change management, governance, and concrete KPIs with AI implementations, the new company hopes to position itself as a partner that remains involved in the results even after the launch of AI agents.