Apple reportedly stopped production of the Vision Pro headset because the sales figures were not at all to expectations.
Sales of the Vision Pro have not been going well for some time. Production has already been scaled back over the summer, but according to MacRumors , the assembly plant was reportedly ordered to cut production completely in November.
Production not fully curbed
In October, China’s Luxshare Precision was still producing 1,000 units per day. That is only half the number made at the peak of sales. Interestingly, production lines do remain intact, so Apple may restart production if demand rises. For now, however, that seems unlikely.
Apple Vision Pro, when announced, was “the future of spatial computing,” and Apple expected to sell 800,000 in the first year. Ultimately, 420,000 headsets were sold; the general public was not exactly eager to pay the enormously high price.