With Adobe’s new AI Foundry service, companies can transform Firefly models to match their brand style, leading to more personalized content.
Adobe launches AI Foundry: a new service within its AI portfolio for businesses. With AI Foundry, Adobe provides its business customers with tools to further customize AI models by training them based on branding and intellectual property.
Users gain access to a collection of Firefly models for creating text, image, video, and 3D content, trained on licensed data. These models can be further molded to match the company’s own brand style within the controlled environment of AI Foundry. This should ensure that the models create content that fits the company’s style.
Personalized Marketing
Hannah Elsakr, VP of the department within Adobe that develops business GenAI services, says AI Foundry will make designing and scaling marketing campaigns much easier. For example, companies can create one poster and use AI to adapt it to different seasons, she explains in an interview with TechCrunch.
“It’s highly personalized,” says Elsakr. “We’ve been talking about personalized marketing for so long, but generative AI and Firefly make it possible to put the brand in the hands of the consumer in a brand-centric way,” Elsakr states.
Adobe further announces that the cost of AI Foundry will be calculated based on actual usage and not on a monthly subscription fee.