Google’s Gemini AI assistant has no ads for now, but that may change soon.
According to Alphabet CEO Sundar Pichai, Google has “very good ideas” for ways they can make ads appear in Gemini in the future. He reportedly said this during an earnings presentation, writes The Verge.
Not yet for now
During that presentation, an analyst asked Pichai what Gemini’s monetization options are in the future, and whether there is a potential “advertising component” in it. Pichai: “We have very good ideas for ads, but this year the focus is on user experience.” So Gemini will not get ads this year yet. Instead, Google is focusing on a free version and a subscription format of Gemini.
Back in October last year, Google did add ads to its “AI Overview,” or the AI summaries in Google search results. Meanwhile, OpenAI also launched its SearchGPT, giving Google a major competitor in Search.
The company has been under considerable pressure lately. Britain’s antitrust watchdog filed an investigation last year into Google’s market dominance in Search. That lawsuit is still pending, but Apple wants in on it. The U.S. Department wants Google to sell its Chrome browser, and Android to be decoupled from Google services.