Trend Micro introduces TrendAI as the new name and identity for its cybersecurity business unit.
With the introduction of TrendAI, Trend Micro is giving its cybersecurity business unit a new name and strategic focus. According to Trend Micro, the name change is a logical result of the increased focus on AI in business operations and the need to adapt security accordingly.
The positioning of TrendAI is designed to support companies in the secure deployment of AI, data, and automation within their organizations. This involves not only securing the technology but also the way AI systems operate, make decisions, and communicate with each other.
New approach
TrendAI builds its approach around four core principles: insight into AI usage, understanding context and intent, enforcing policy and control, and adding human oversight to key decisions. This approach focuses on securing the entire AI attack surface, from infrastructure to applications.
According to CEO Eva Chen, it is essential that security evolves as quickly as the technology it protects. She believes organizations must be able to carry out their digital transformation with confidence and built-in resilience, with AI playing a central role.
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Rachel Jin, CPBO and head of TrendAI, emphasizes that this approach goes beyond traditional, reactive security. By focusing on intent and guiding machine-driven actions, TrendAI aims to help companies manage risks faster and more effectively.