Pure Storage is changing its name to Everpure and announcing the acquisition of 1touch, a specialist in data intelligence. With this move, the company aims to strengthen its position in data management.
Pure Storage becomes Everpure. The new name is intended to illustrate a broader positioning. The company no longer wants to be known solely as a provider of storage solutions, but as a player covering the full spectrum of data management.
The name change is a strategic step to bolster ambitions in the market for AI-driven data solutions. While Pure Storage was primarily known as a storage provider, Everpure now aims to cover the entire data management spectrum. The Enterprise Data Cloud architecture is central to this, aiming to simplify, optimize, and automate data management.
Acquisition
1touch The simultaneous announcement of the acquisition of 1touch fits into this strategy. 1touch specializes in data orchestration and intelligence. 1touch’s technology makes it possible to automatically discover, classify, and provide semantic context to data. This should enable enterprises to gain actionable insights from their data more quickly.
By integrating these capabilities, Everpure aims to enable fast and contextual insights from data. With the acquisition and name change, Everpure expects to build a stronger foundation for companies looking to accelerate AI projects. Everpure wants to remove barriers such as data silos and manual processes, so that data can be deployed faster and more securely for AI applications.
The completion of the 1touch acquisition is expected in the second quarter of fiscal year 2027. Starting March 5, 2026, the company will be listed on the stock exchange as Everpure, while retaining the existing ticker symbol PSTG.