Apple finally adjusts its App Store policy to comply with European DMA rules and avoid future fines.
At the last minute, Apple adjusts its developer policy for the DMA deadline of June 26, so that it doesn’t incur new fines. After June 26, EU developers will be allowed to link to alternative ways to pay for subscriptions and other in-app purchases outside the App Store.
New Cost Model
Not offering these alternative payment methods previously cost Apple 500 million euros. Now users can pay via external links, through a browser, or other app. Additionally, Apple introduces a new cost model. Developers pay an acquisition cost of two percent and a Store Services fee that varies by chosen level. Level one provides access to a more limited range of App Store services such as app reviews, manual updates, and anti-fraud measures. Level two offers access to extensive marketing tools, automatic updates, app insights, and more.
Apps using the external payment methods will incur a separate commission of five percent. This replaces the previous fee of fifty cents per app installation after the app has been downloaded more than a million times.
Also Meta failed to comply with the DMA rules and was fined 200 million dollars. European users had to pay for an ad-free app experience, which goes against the established rules.
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