Genetec’s whitepaper State of Physical Security 2025 sheds clear light on the challenges and priorities within the physical security sector worldwide.
Practical Choices in a Rapidly Changing Landscape
The physical security sector faces several concrete challenges in 2025: aging infrastructure, limited budgets, and an ongoing shortage of technical personnel. 49% of end users reported postponing projects in 2024, primarily due to economic uncertainties. Yet, the drive for innovation persists. Organizations are increasingly opting for practical, scalable solutions such as hybrid cloud solutions and optimization of existing systems.
Cloud technology has become indispensable, but a complete transition remains pending. 43% of respondents say they’re choosing a hybrid approach of on-premises and cloud, mainly due to costs and data management concerns. Smaller organizations often move faster than large ones, but the general consensus is that efficiency and control are more important than blindly trusting technological hype.
AI is also playing an increasing role, although adoption remains cautious. Only 10% of organizations used AI in 2024, but 37% plan to implement it in 2025. At the same time, 75% are concerned about how AI is designed and implemented. This presents a clear call to vendors to be transparent and take ethical guidelines seriously.
A notable trend is the integration of security data with broader business objectives. More and more organizations are utilizing insights from video footage, access control, and other security systems to support strategic decisions. This transforms physical security from a cost center into a source of value creation.
Conclusion: Invest Smartly and Strategically
The report shows that the future of physical security isn’t about technological buzzwords, but about well-considered choices. Whether it’s AI, cloud migration, or improving access control: it’s best to focus on scalability, reliability, and measurable value. Want to know how your organization can respond to this? Download the complete Genetec whitepaper and get ahead of 2025.