Google is making the third generation of the Imagen image generator and the new video generator Veo available through Vertex AI. The models allow you to create realistic still or moving images.
Google Cloud announces the availability of Veo and Imagen 3, two advanced generative media models, on Vertex AI. Veo is suitable for video production, while Imagen 3 creates still images based on a text prompt. Veo is available in private preview, while Imagen 3 will be accessible to all users starting next week.
From text to video
Google recently showed Veo at its I/O conference and is now making the video generator available in limited preview for the first time. Veo is the successor to Lumière and is Google’s most advanced video generation model to date With Veo, you can create a video based on text prompts. Don’t expect full-length movies: Veo is suitable for short clips of up to one minute.
Veo is Google’s answer to OpenAI’s Sora. OpenAI showed its AI video maker back in February but is keeping the tool within limited circles for now. Sora’s testing phase is not going quite smoothly, according to sources. Meta, meanwhile, also has its own video generator with Movie Gen. Soon you may be able to add matching audio to Veo clips, but Google Deepmind’s video-to-audio toolis not yet available.
Imagen 3 is more well known. The third generation of the image generator will be available to all Vertex AI customers starting next week. Imagen 3 significantly increases image quality and offers more options for businesses to personalize images with logos and visual styles. In addition to generation, users can edit, mask and enlarge images. These features make it easy to customize visual content to your personal taste.
Focus on safety
Google focuses on security and responsibility in the announcement. The company seems to have learned from the commotion caused by image generation in Gemini. Both Veo and Imagen 3 have built-in safeguards such as digital watermarking, security filters and data governance to prevent misuse. In addition, Google offers copyright clearance for its generative AI services to give businesses peace of mind.
read also