Google is implementing changes to the terms for app developers. From now on, they can more easily direct Android users to external payment and download channels.
In March 2024, the European Commission launched an investigation into Google to determine whether the search giant was complying with the rules of the Digital Markets Act (DMA). Google is, after all, one of the gatekeepers.
This revealed that Google obstructs app developers from directing users to cheaper app alternatives outside the Play Store. Google even charges fees when developers direct users to other services. Under pressure from the DMA, Google is now relaxing the terms of its Play Store for app developers.
Relaxed Terms
Google is changing the terms of the Play Store rules for app developers following discussions with the European Commission. The search giant had previously feared a lawsuit for violating the DMA, which is designed to keep Big Tech in check. This relaxation means that app developers can now more easily direct Android users to channels other than Google.
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Protection of Android Users
During the initial complaint, it was already clear that Google disagreed with the accusations. According to the company, this only benefits the safety of Android users. Even now, Google maintains this position, but is open to changes.
“Although we remain concerned that these changes may expose Android users to harmful content and degrade the app experience, we are updating our External Offers program for the EU with revised rates and more options for Android developers, following DMA discussions with the European Commission”, according to EMEA Senior Competition Counsel Clare Kelly to Reuters.