Mozilla is rolling out new Firefox features that let users better personalize their search experience and browser settings. Additionally, Mozilla is offering the AI-powered search engine Perplexity AI in its browser.
Mozilla is launching “profiles” in its Firefox web browser, allowing users to easily organize and isolate online activities. This keeps browser data contained within a given profile, similar to using different Google accounts in Chrome. It makes it easier to create separate personal projects and browsing experiences. The new Firefox feature is available to everyone starting today.
The browser also announces the availability of Perplexity in Firefox and the ability to perform visual search on desktop.
Personal Profiles
After a testing period, browser profiles are now available to everyone in Firefox. They let users create separate environments—for example for work, personal use, or specific projects. Each profile has its own settings, bookmarks, and extensions, offering flexibility and better organization.
According to Mozilla, the feature was refined based on input from students and professionals. The goal is to make it easier for users to keep contexts separate without using multiple browsers.
Perplexity Search
Firefox also gives users the option to search via Perplexity . This AI-powered search engine provides direct answers with citations, reducing the need to sift through results.
Perplexity is being added to the search button in the address bar on desktop versions of Firefox. Expansion to mobile devices will follow in the coming months. Users can choose whether to enable this search feature. According to Mozilla, no personal data is sold or shared when using Perplexity.
Visual Search
Alongside this AI search option, Mozilla is also introducing visual search on desktop. With a right-click on an image, users can use Google Lens to find similar objects, products, or places. You can also copy or translate text from images. For now, this feature requires Google to be set as the default search engine. User feedback will determine if and how visual search is integrated further.