European Commission Scrutinizes Cookie Rules: Fewer Banners

cookies

Will cookie banners disappear soon? The European Commission wants cookie preferences to be set centrally in the browser.

Cookie banners that appear when you visit a new website are, for many people, the visual hallmark of the GDPR legislation. Since the privacy law came into effect, they have been mandatory in the European Union, although they still do not always comply with the rules. The European Commission now wants to scrutinize these rules.

A proposal from the European Commission aims to ensure that you will see fewer cookie banners. From now on, you will be able to set your cookie preferences via your browser settings. Currently, you can only clear your online cookie jar in the browser settings. Each website will then have to automatically adopt your preferences without you having to set them manually each time.

Privacy experts are not in favor of this. They fear that this proposal will undermine the GDPR law, allowing technology companies to access more personal data. The main concern expressed is that certain data, which currently falls under personal data, such as your IP address or search history, will be reduced to ‘technical’ data.

Less Administration

The Commission is also scrutinizing AI and cybersecurity legislation, aiming to reduce administrative burdens for companies. The AI Act may be weakened to give companies more time to meet obligations and obtain more data to train models. The legislation has only been in effect since last year, but both American and European companies are calling for more flexible rules.

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A third part of the Commission’s proposal looks at the reporting obligation for security incidents. Companies subject to various regulations, such as NIS-2, GDPR, or DORA, are sometimes required to prepare multiple reports after an incident. The Commission wants to simplify this to a single central reporting point.

The Commission’s proposals will certainly receive support from the sector, but the European Parliament must also agree first.