Bol is expanding its bol.checkout payment service to Belgium, enabling customers at affiliated online stores to check out quickly via their bol account.
Bol is now launching its bol.checkout payment service in Belgium, following the rollout in the Netherlands earlier this year. Customers of affiliated online stores can use it to complete their purchases without re-entering address or payment details. This is intended to improve ease of use and reduce cart abandonment during checkout. With this step, bol is opening up part of its proprietary technology to other online stores in Belgium for the first time.
Simpler checkout
Within bol.checkout, the customer logs in with their bol account, after which personal data is automatically available. The payment environment offers options such as Bancontact, pay later via bol, and iDEAL/WERO. According to Joris Scheepens, Chief Advertising & New Business Officer at bol, the expansion to Belgium is a logical step in further professionalizing the payment process for entrepreneurs and consumers.
The technology is intended to make checkout faster and simpler. Entrepreneurs report that customers abandon the payment process less frequently because they are familiar with the bol environment. The recognizable blue corporate identity of bol is also said to contribute to trust and increase conversion.
Netherlands and Belgium
Bol.checkout was rolled out in the Netherlands earlier this year and has since been integrated into hundreds of online stores. The service is now available for Belgian sales partners of bol with their own online store. Integration is possible via platforms such as WooCommerce and Magento. Bol is working on support for additional platforms to make the service more widely available.