Apple will not build a competing search engine because it would “cost billions of dollars and take many years.”
Google is currently in the middle of a protracted antitrust case. According to the U.S. Department of Justice (DOJ), Google has built a monopoly with its search engine. Apple plays an invisible but important role in this story. Google already struck several billion-dollar deals with Apple to set its search engine as the default. Apple decided a few days ago to participate in Google’s antitrust case. Namely, the iPhone maker believes that Google may continue to offer money to make its search engine the default.
The question arises whether Apple would not be better off developing a competing search engine itself. That would “cost billions of dollars and take many years,” according to Eddy Cue, Apple senior VP.
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Why Apple is not creating its own search engine
Own search engine
Apple senior VP Eddy Cue gives some reasons why Apple will not create its own search engine like Google, according to MacRumors. First, developing a search engine would cost “billions of dollars” and take “many years.” This would impact investment money and also distract employees from “other areas of growth.” Second, the rapid growth of the search industry plays an important role. This would make it “economically risky” for Apple to create its own search engine.
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Further, Apple would be required to “sell targeted ads” if it wants to create a “viable” search engine. However, this is not part of Apple’s core business and violates its “long-standing privacy obligations.” Finally, Apple does not have sufficient “specialized professionals” and “operational infrastructure” necessary to build a successful search engine business.