Adobe is launching new features in Adobe Express to help companies create and scale their content faster. The new features, available starting Oct. 14, focus on better team collaboration, brand consistency and easier content creation.
With the latest innovations in Adobe Express, employees can create professional content easier and faster. Users have access to advanced tools such as animation, rewriting and translating text in 45 languages, and customizing content for different social media channels. This enables teams to produce large-scale content without creative expertise. In addition, the integration of Firefly Custom Model allows branded assets to be seamlessly incorporated into campaigns, promoting brand consistency.
The integration of Adobe InDesign and Adobe Lightroom allows users to work more efficiently. InDesign files can be easily converted and edited within Adobe Express. Lightroom users can directly apply their photos and filters to designs, improving collaboration between creative teams and external partners.
Brand protection and ease of use
Adobe Express now offers templates with locked settings to ensure brand integrity. This allows teams to maintain brand integrity even when multiple people are collaborating on campaigns. In addition, Adobe offers a shared calendar that allows social media posts to be reviewed before publishing. This ensures better coordination and compliance with brand guidelines.
Furthermore, companies can benefit from integration with Adobe GenStudio, a platform that supports the full content lifecycle, from creation to performance analysis. This integration helps teams reuse existing assets and measure the effectiveness of their content.
The new features in Adobe Express will be available starting Oct. 14, 2024.
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