Snowflake Launches Startup Program Focused on Data and AI

Snowflake Summit San Francisco

New program bundles technical support, funding, and visibility for startups building on the Snowflake platform.

Snowflake is expanding its support for startups with a new program aptly named Snowflake for Startups. The initiative gives young tech companies access to technical support, capital, workspace, and a network of investors and partners to bring data and AI applications to market faster.

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Three Pillars: Support, Scalability, and Market Access

Snowflake for Startups brings together several components that previously existed separately within the company, now bundled into a single integrated offering. Central elements include the Startup Accelerator program, access to a community of venture capitalists, and workspace at the Silicon Valley AI Hub in Menlo Park.

Startups receive technical guidance from Snowflake experts, free use of the platform, and support with go-to-market strategies. The program also provides investor connections, including through initiatives such as an annual competition. Winners gain international visibility and may receive investments and mentorship through Snowflake Ventures and partner firms.

According to Snowflake, the platform is well-suited for startups building AI solutions with generative AI, machine learning, and data analytics, including via Cortex AI and the Native App Framework. Startups can integrate their applications into Snowflake’s official marketplace, giving them access to more than 12,000 customers.

Access to the Startup Ecosystem

With Snowflake for Startups, the company aims to further expand its ecosystem of young tech companies. In addition to support and funding, visibility also plays a role, including through partner programs, events, and co-selling opportunities.

Interested startups can apply to the program, participate in the 2026 Startup Challenge, or join upcoming AI events in Silicon Valley.