The Proximus Group has selected Amazon Web Services (AWS) to provide global cloud infrastructure to modernize and standardize its operations.
Proximus Group has selected Amazon Web Services (AWS) to modernize and standardize its cloud infrastructure globally. The collaboration includes generative AI solutions and cloud migration, aimed at supporting the expansion of data-driven products.
Modernization and Cloud Migration
Under this agreement, the Proximus Group will utilize AWS services to accelerate its digital transformation. The company focuses on standardizing data ecosystems within its core products Connect, Engage, and Protect. This should improve data accessibility and analysis, in compliance with current regulations.
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Additionally, Proximus is focusing on modernizing digital identity and Communication Platform-as-a-Service (CPaaS). By implementing AI and machine learning, the company aims to improve the scalability and cost-efficiency of these services. The transition to a hybrid cloud network is also part of the plans. This should reduce costs, increase efficiency, and support international expansion.
Generative AI
Proximus is experimenting with Amazon Bedrock, a managed service providing access to foundation models from companies such as AI21 Labs, Meta, and Mistral AI. With this, Proximus developed the Roubot chatbot, which aims to make customer interactions more efficient by providing more accurate and verified responses.
Additionally, Proximus has joined the AWS ISV Accelerate Program and is expanding its software-as-a-service offering through the AWS Partner Network and AWS Marketplace.
Through this collaboration, Proximus strengthens its cloud capabilities and continues to invest in AI and machine learning to enhance digital services.