Figma invests in video with the acquisition of AI company Weavy.
Prototyping tool Figma acquires Israeli AI company Weavy to expand its design platform into video and animation. Financial details are not public, but local media estimate the deal at over $200 million.
Figma raised $1.2 billion earlier this year in its IPO, and this is the first acquisition since going public, according to SiliconANGLE. Weavy emerged barely a year ago but managed to convince large enterprises with an AI platform that generates images, animations, and video based on prompts.
AI Workflow
The core of Weavy revolves around a graphical system with connected “content blocks”. Designers upload a brief description and optionally a reference image. A language model then converts this input into concrete design requirements, which Weavy forwards to external generation models such as Google’s Nano Banana or video models like Veo and Sora. Adjustments such as scaling, changing backgrounds, or creating new objects are done in natural language via prompting.
Jab at Adobe
Figma relaunches the product as Figma Weave, filling a gap in its portfolio. Until now, the platform offered support for embedded media but few options to produce video and animation itself. With Weave, Figma moves closer to Adobe’s territory, which had previously attempted to acquire the company.