Sept. 4 | Time: 9:00 – 10 a.m. ET, 3:00 – 4:00 p.m. CET | Cost: Complimentary
About the webinar
Attention SAS Customer Intelligence 360 users: did you know there’s a smarter way to prove the value of analytically driven customer targeting? Experiments and testing in marketing provide opportunities, such as A/B and multi-arm bandit testing. While A/B testing is a well-known marketing tactic, multi-arm bandit testing, in comparison, is more adaptive – instead of splitting traffic evenly, this method dynamically shifts for better, real-time performance. Plus, hear how other SAS Customer Intelligence 360 users are leveraging best practices in modeling with testing for smarter results.
You will learn:
- How to choose the right testing strategy — from classic A/B to adaptive multi-armed bandits.
- Ways to integrate SAS CI360 insights into your existing marketing workflows with minimal disruption.
- Best practices for using advanced analytics and machine learning to optimize campaigns in real time.
- How to measure success and turn test results into actionable business value.