X Takes a Hit in Europe: 30 Million Europeans Have Deleted Their Account

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Europeans Appear to Have Lost Interest in X, the Former Twitter. 1.1 Million Belgians Deleted Their Account in the Past Year and a Half: a Trend That Continues Throughout Europe

Belgians Are Turning Their Backs on X En Masse, According to Figures Shared by X Itself. Normally, the Social Media Platform Is Rather Scarce with User Numbers per Region, but the Digital Services Act Requires X to Communicate Transparently About This. In April 2025, X Still Counted 2.2 Million ‘Monthly Active Users’

This Is a Significant Decrease Compared to November 2023, Reports VRTNWS. At That Time, There Were Still More Than 3 Million Active X Accounts in Belgium. In a Year and a Half, the Number of Active X Users in Belgium Has Thus Decreased by 1.1 Million or Just Over Ten Percent. Recently, Belgian Organizations Such as NMBS, De Lijn, but Also Political Parties and Newspapers Announced They Would Close Their X Accounts Due to ‘Conflicting Values’

This Clearly Makes Belgian Users Reconsider Whether They Still Want to Identify with X. This Is Also Evident from a Recent Survey by ITdaily Among Its Readers. Almost Half of IT Professionals Are Less Active on Social Media, About a Fifth Have Actually Deleted Accounts. Besides X, the Survey Focused on Meta’s Platforms (Facebook and Instagram)

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Outflow in Europe

The Exodus of Belgian Users Follows a Trend That Is Taking Place Throughout Europe. Since November 2023, More Than 30 Million Users in the European Union Have Dropped Out. Of the 126 Million Users in November 2023, Just Over 94 Million Remain in April 2025

Some Countries Are Turning Against X More Strongly Than Others. In Poland, Almost Half of Active Accounts Have Been Deleted, as Well as in Luxembourg. With a Decrease of Eleven Percent, Belgium Is Just Above the European Average

The European Outflow from X Can Be Attributed to One Man. The Takeover by Elon Musk Didn’t Bring a Fresh Breeze, but a Hurricane Through X. Not Only Was the Name of the Platform Changed, Musk Employs a Very Broad Interpretation of Free Speech That Allows Hate Speech and Misinformation. Moreover, X Takes Liberties with European Legislation on Multiple Levels. As a Result, More and More Companies and Users No Longer Want to Identify with the Values That X Represents